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YouTube loosens ad guidelines around breastfeeding nudity and twerking

Illustration: Alex Castro / The Verge

YouTube has adjusted its ad-friendly content guidelines to allow breastfeeding videos with nudity — but only in cases when a child is present — as well as videos with twerking, grinding, and other “sensual” types of dancing. The platform updated its guidelines on Thursday with the changes, which will carry over to gaming videos as well.

Previously, breastfeeding videos on YouTube that showed a visible areola were not eligible to earn ad revenue. Similarly, choreography videos that showed twerking, grinding, or in which the dancer wore minimal clothing were demonetized under YouTube’s policy.

The new updates read as follows:

Breastfeeding: Breastfeeding content where a child is present, even with visible areola, can now earn ad…

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